Once we have established your catchment area – that is, the specific collection of addresses and houses to which we intend to deliver – we put things in the hands of our leaflet distribution teams.
To provide the most cost-effective leaflet distribution across the country, we do not employ our own delivery team. Instead, we use trusted third-party distributors to handle this part of your campaign. The advantage of this is simple – they know the area like the back of their hand. With our targeted households listed and mapped for them, they already know the best route (including shortcuts) to maximise their time on the job.
Without a proper plan in place, you will fail to make the most from your campaign. From the perfect timing, to the ideal location, we create a bespoke distribution plan based on the audience model we have profiled.
Our mapping service translates to more than just streets to target in a door drop campaign. We can look at retail catchment areas, perfect positioning around local transport links and development works, and so much more.
It all comes down to this: getting your marketing material into your customers’ hands. Again, we offer several options, from Royal Mail and newspaper inserts to door drop campaigns and direct mailing.
