Automotive
brief
With a new product innovation, an international automotive brand wanted to change perceptions about their vehicles and their previous technology. Working with their advertising agency, SDS developed a bespoke targeted door drop plan around 120 outlets to drive footfall into dealerships for sales teams to connect and engage with potential customers.
Our Approach
Combining profiling techniques with local market knowledge to identify households offering greatest potential for sales.
Establishing the customers owner profile, subsequently matched to known customer groups.
Refine targeting for individual dealers using SMART mapping to produce individual distribution rounds of 5,000 best prospects in territory for 120 dealerships.
impact
Inbound phone
enquiries
Prospects
attending
Test
drives
Orders on
the day
No job too big or small.
Whether your mailing list consists of a couple of hundred customers or a few thousand, you can rely on Smart Distribution Solutions to reach each and every one of them. Our direct mail software ensures that every person on your list receives their own, personally-addressed piece of mail on every run.
More case studies
How to Track and Measure Direct Mail Campaigns
Direct marketing is one of the most effective ways to promote your business and attract new customers.
When you first sit down to put together an effective direct marketing campaign, it can be difficult deciding the best solution for your company.
Mapping Your Distribution Route
Insight is a way of determining what defines your ideal customer. Once you know who you are aiming your marketing at, the question then becomes: where can you find them?