How to Track and Measure Direct Mail Campaigns

Direct marketing is one of the most effective ways to promote your business and attract new customers.

Understanding Insight

When you first sit down to put together an effective direct marketing campaign, it can be difficult deciding the best solution for your company.

Mapping Your Distribution Route

Insight is a way of determining what defines your ideal customer. Once you know who you are aiming your marketing at, the question then becomes: where can you find them?

Direct Marketing: Understanding the Basics

Spring is the perfect time to begin a direct marketing campaign. The excesses of Christmas and the attendant dose of New Year’s blues that affect that affects many consumers is over.

How Direct Marketing and Online Marketing Can Work Together

Here at Smart Distribution Solutions, we specialise in direct marketing, but that’s not to say we don’t recognise the benefits of an online marketing approach. In fact, used correctly, online marketing is a great way to get the most out of your direct marketing campaign.

Seasonal Campaign Planning: Why Door Drops Are Perfect for Holiday Promotions

The whole point of any advertising campaign is to attract attention to your business or brand, and Direct Marketing is no different. However, different types of advertising media are better suited to different types of events or sales promotions.

Improving Omnichannel Marketing with Direct Mail

Omnichannel marketing refers to utilising all the advertising channels at your disposal. A truly omnichannel marketing campaign will include the main social media platforms (Instagram, Twitter, and Facebook), video streaming sites like YouTube and TikTok, advertising in print media, on the radio, and even on television if budget allows.

Adding a Personal Touch

In many ways, direct mail is already more personal than online marketing. Even the most accurately targeted online ad is just a multicoloured blur that passes by when you’re scrolling through it on your phone.

Door Drop Effectiveness in a Digital World: A Time-Tested Strategy for Targeted Marketing

In the ever-evolving landscape of digital marketing, where social media, email campaigns, and online advertisements dominate, it’s easy to overlook the effectiveness of traditional methods.

Door Drops – Physical Page Impressions vs Virtual Page Impressions

JicMail, the Joint Industry Committee for Mail, has become a trusted source for measuring the reach and impact of various marketing channels, including door drops.