Healthcare
brief
Our Approach
Client had traditionally steered marketing towards end service users only.
Our targeting models identified an additional audience, selected family members that are looking for care on behalf of relatives.
The targeting model was expanded to include both groups and target rich areas were selected for campaign delivery.
Impact
Feedback from initial tests showed a significant uptake. This led to a secondary campaign to recruit staff to cope with increased demand, with both campaigns being rolled out nationally.
What we think
How to Track and Measure Direct Mail Campaigns
Direct marketing is one of the most effective ways to promote your business and attract new customers.
When you first sit down to put together an effective direct marketing campaign, it can be difficult deciding the best solution for your company.
Mapping Your Distribution Route
Insight is a way of determining what defines your ideal customer. Once you know who you are aiming your marketing at, the question then becomes: where can you find them?