Partially Addressed Mail is a GDPR-compliant mail solution that allows businesses to target potential customers using postcodes and demographic information, rather than personal data. This approach ensures precision in campaign targeting while still respecting consumer privacy.
Partially Addressed Mail can achieve a broader reach than traditional direct mail campaigns, while still maintaining the personalisation that is critical to successful marketing.
PAM is an effective way to increase the reach of your marketing message while still maintaining relevance. Targeting specific demographics and areas increases the likelihood of reaching the right audience. This means that you can expand your message to a wider audience while still delivering a relevant message that resonates with potential customers.
Do you know what your perfect customer is like? Using bespoke insight models and profiling tools we help you get a clearer picture of your audience and tailor your marketing campaign accordingly.
By combining our insight model with our data collection, we can pinpoint key areas where your core audience is likely to live. This allows you to maximise the chance of finding successful leads.
It all comes down to this: getting your marketing material into your customers’ hands. Again, we offer several options, from Royal Mail and newspaper inserts to door drop campaigns and direct mailing.
We specialise in planning and managing sophisticated offline campaigns – locally, regionally and nationally.
With access to unique planning and targeting tools, an experienced account team and a growing list of happy clients, we will deliver your optimal campaign.
Get in touch today and learn how our Partially Addressed Mail service can transform your direct marketing strategy.
